It’s all the rage. Famous and not-so-famous moms and dads all over the world are wearing their baby! Are you next?

The newest and greatest fashion it seems for new moms and dads are great looking and comfortable baby wrap carriers and slings. Even the rich and famous are into it – Brad wears one and so does Gweneth.

Baby has become a new (and beautiful) fashion accessory. There are many types and styles to choose from, including slings, wraps and back frame carriers. And they are created as much for style as they are for comfort and convenience.

They are becoming more and more popular – and for good reason. We have listed five main reasons why people love them – and love to wear them…

1. Freedom. Looking after a baby is full-time work. But a busy mom and dad know that there are other things to do as well. Carriers ‘free up’ your hands allowing you to wear your baby (keeping them close to you) and give you the freedom to do other things as well.

2. Comfortable for baby and parent. People all over the world are amazed how comfortable today’s modern baby carriers are for both the parent and the baby – that’s because the carriers are built so that the weight is not on the arms of the person carrying the baby – but instead is spread across the shoulders and back of the person. This feature makes the carrier a comfort to wear.

3. They can be used when baby is a newborn all the way up to a toddler.

4. Soothing to baby. It’s a well known fact that babies love to be held – holding them increases their contentment – and the more content the less they tend to cry. Carriers (especially sling and wrap styles) are built for holding baby close to you. It feels good for baby and it also feels good for you!

5. Privacy for feeding time. If your baby is a breastfed baby mom’s that use a baby carrier have the luxury of providing privacy during feeding times. Sling and wrap carriers allow you to easily position the baby in the carrier during feeding times. This means that baby can be fed almost anywhere.

Celebrity watching is a ‘national pastime’. They tend to lead the pack in style. This time however, they are using baby carriers in ever-increasing numbers not only because they look good, but more because they are comfortable to wear and have so many advantages to mom, dad and baby.

And it’s not just mom anymore. More and more celebrity dads and the not-so-famous dads are getting in on the convenience and joy of carrying their child in a carrier.